Welcome to my digital profile.
Turning a vision into reality is hard work. It takes commitment, passion, tenacity and an awful lot of know-how. Whether it's facilitating your strategy development, creating a brand identity, building your value proposition, enabling your direct or channel sales teams, reaching your customers with a compelling message, or standing up a new organization, I can help -- in large enterprises or smaller, start-up organizations.
This page will acquaint you with my core capabilities and what I can bring to you and your firm. To learn more about me and what people have to say about my work, visit my "Who I Am" and "Word on the Street" pages. Or,  "Let's Talk" and we can discuss how my skills may meet your needs. 

Marketing

Reaching the right customer with the right message at the right time so they engage with your brand and content is the lifeblood of every business, whether you're a Fortune 100 company or a start up.  I can help you build your direct or indirect value proposition, messaging, content and reach strategies with virtually any sized budget.

XaaS and Solutions

Delivering everything as a service is a major transformational endeavor for many companies. If you want to codify your XaaS strategy, business model and offerings or add new services to your portfolio, lean into my decades' worth of experience for help with your plan. The go-to-market planning for your direct and indirect sellers will smooth your journey.

Go-to-Market Strategy

Setting financial goals is one thing. Declaring how you're going to achieve them and ensuring their execution is something else entirely. I can help you  develop, communicate and implement your strategy using an integrated strategy management system that creates buy-in, alignment and accountability for your direct sellers and/or channel partners. 

Consulting

Finding the breadth of experience for your strategic project or program development needs can be daunting. I bring a healthy blend of business acumen, comfort in the C-Suite, facilitation skills and a consultative  approach to find and bring out the best ideas from within and outside of your firm. 

Key experience and unique skills

  • Seasoned 30+ year, Fortune 100 technology executive
  • 360-degree point of view / vendor, partner and distribution roles
  • Intimate knowledge of channel economics and ecosystems 
  • Successful career selling and promoting services & solutions
  • End-user and channel sales and marketing experience
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  • Reputation for building strong teams and a mentor to many
  • Strategy development & management system implementation
  • Go-to-market expertise for multiple routes to market
  • Line of business and financial acumen 
  • Skilled problem solver at all levels of the organization 
The unique proposition Eileen will bring to any employer is her blend of experience, creativity, pragmatism, relationship building and collaboration, all delivered with passion and a focus on driving success for her teammates and organization."
Graeme Watt, Non-Executive Chair of the Board of Directors, Softcat plc
To see the full recommendation from Graeme as well as from other colleagues with whom I've had the pleasure to work, click here.